I chose to do research on Carhartt, which if you don't know, is a clothing brand known for being very durable and high quality. From researching, most people are all saying positive things about Carhartt's durability, fashion, iconic brand value, and much more. Carhartt interested me because although I don't have any Carhartt clothing, I would be interesting in investing in it because I have only heard good things.
I'd Say Carhartts value proposition is there dedication to give you clothes that will last you as long as you need.
Noteworthy comments I saw on Carhartts Instagram page:
This is the only example of a 'bad' comment that I was able to find on their instagram. User "anele_sa2024" still loved the brand but was just unable to find many Carhartt pieces around them. This is the same problem that I have had with the brand so hopefully I will be able to find some and try it for myself.
This user comments specifically about the overalls they sell and how much they like them. They have all sorts of different types of clothes for their customers and nearly every type of person is able to enjoy the brand because of this.
The user jennny.cook._ talks about how their brand works for even a job like horse riding that is so action filled. The other comments I saw were all unspecific but positive comments such as "I love this product!" or "Great brand!"
The way Carhartt presents their brand is really all about how dependable their clothes are, whether you are a farmer, worker, welder, or anything else Carhartt will still be durable through it all.
They often higher famous people to act in their ads that they post on instagram. I think this was really smart because it gives people something to comment about (I did see a LOT of comments about the celebrity more than the brand on those videos.) To name a specific example, their newest post with Luke Grimes tells his story and the story of their brand, showing off their brand as done by hardworkers. I think if any challenge is facing them it would be that not a lot of people go out of their way to look at a brand. So they really need to make what they show off to their customers really special. But they have well over a million followers so clearly they are doing well at that. Their brand is really well known as one of the most high quality clothing brands you can buy. This all comes from reviewers or people who just loved their product for what it was.
The company liked a lot of comments but they didn't respond to any of them that I saw while scrolling through a couple dozen posts comment sections. I think that responding and making an effort to show appreciation or help people out such as the person looking for the brand would go a long way. But as it is the company still continues to grow exponentially as the trend of wearing Carhartt has appeared everywhere around the world.
I think if I was the manager I'd make a lot more effort to engage with my viewers and commenters. I'd try to create some sort of reason to follow my brand so you'd see it on your feed constantly. A good way to do this might be a small giveaway or discount codes for their brand. This creates a reason to go back and check them out again.
This assignment taught me a lot about Carhartt (Which I was already curious about.) It also showed me that there's so much that goes into these brands, and that can go into them. But ultimately the best way to advertise is to just have a great product, then people will do it for you!
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