The article I chose to write about is an article about apples first virtual reality short film, "submerged". The idea is that you put on a vr headset and are planted into the movie you are watching. I was interesting in reading this article because I wanted to read about how it would work and I wanted to see how they were going to make the movie.
The article goes on about the idea of the 17 minute short film. The idea is to have the audience feel like they are more apart of the film. The movie is about a sinking submarine, it seems to be a film with a lot of action in it. They gave a lot more pacing when it comes to this film because the audience will have time to look at the details within the frames. They speculated that one would want more time to be able to look around while the film happens around them because its much easier to see all the details and feel like you are there. The production wanted to try out something new, usually in movies it's better to pack more scenes into a small amount of time because you want the audience to stay interested. However, in this rare case the audience will likely be interested enough to watch the whole movie already because they are apart of the movie. The film is only for the Apple Vision Pro users which comes in at around 3 and a half grand. But it's likely that the price will lower as time goes on. Another genius thing apple is doing is bringing this VR world to the NBA, letting you view sports within your own world as if you are at the game, from your own home. They also announced viewing concerts on VR for music lovers.
I'd say Apple's value proposition is their innovation. They constantly stay in front of everyone and lead every other company in the direction they go. For every feature they release, you can almost guarantee that every other technology compaany will incorporate it into their products in some way. Their value proposition is bringing quality new innovative technology to the public.
This has the potential to be one of the most relevant reveals on the market in this age. The idea of putting your viewers into the movie is genuis and it's so simple to do with VR. Although this is only for a specific set of people, I think this will bring a lot more notice to the vision pro. They are using something that is known as one of the most innovative pieces of technology (virtual reality) and creating a new fun way using this technology to do something people have done for decades. This brings so much more interest to the movies you watch, I think many people can love a movie for what it is a lot more if you can relate to it, in this way you'd literally be in the movie.
I think the challenge for apple is going to be trying to create longer, more interesting films for their viewers. While this looks great, we can't say for sure if this will be worth watching, and movie critics can be tough raters. From the looks of it Apple seems to be taking these challenges head on, this is a big move that from the looks of it is leading them in a positive direction. Luckily for Apple, they don't really have a big competition. They can make so many mistakes and still be successful because they are one of the most appreciated and famed brands of these past few decades, and they will continue to be that way.
I haven't seen an ad for virtual reality movies ever before. this brings a unique experience and a unique quality film that you can only see with the vision pro. I definitely think that this announcement was really great, it appeals to film lovers, sports lovers, and music lovers. Which is pretty much every human on the planet.
I think the marketing pitch was really good, they included a trailer for the movie to keep the viewers interested. One thing that was risky is making the film have longer paused for the viewers to pay attention to details, I think that could definitely backfire but it could also work well for them depending on the type of people watching the film. But as we say in class, risky is the way to go!
If I were the project manager I might think about announcing a horror film along with the more action packed movie. Having only one film to look forward to is difficult as if you aren't a fan of films like this you may not be interested. While horror is just an example of course, I think that a horror movie that you are in the world of would be so creative. People who love horror want to be scared already, the best way to induce fear for the viewers is to bring them into the thrill of the movie. This was so difficult to do on a flat screen because it's so easy to look away. But what if you couldn't look away? What if you were actually in that situation yourself? I think that horror fans would absolutely love that.
I learned a lot from this assignment about the pieces of an announcement and how much thought goes into something simple like this. I think that if it wasn't so pricey I'd even think about buying the vision pro.
Apple's website:
https://www.apple.com
Article source (trailer within article):
https://www.adweek.com/creativity/apple-releases-first-scripted-immersive-film-for-vision-pro/
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